The direct election of the presiden and vice president is succed democration process. People has their own soverignity to decide their own choice. Shifting mass mobillitation from political machine party to the power of mass media machine is the consequences of it. In the age of image recently press and television broadcast have become a deciding factor of candidate winning. Who takes the power by force of this factor is the winner. The victory of Susilo Bambang Yudhoyono and Yusuf Kalla to be president and vice president in general election September 20th 2004 is the evident of the thesis.