The urgency of managing an integrated marketing communication within educational institutions has become a great challenge due to the increasing competition. Those who run their marketing communication program comprehensively will bear for fruits and reap for a great reward. And those who manage their marketing communication programs separately will experince a great loss and go in vain. Therefore a new paradigm is required as member of educational institutions are trying to plan a proper marketing communication program. This writing is trying to elaborate on the way educational institutions should manage their marketing communication programs. Some insights on the marketing perspectives will be given enclosed with brief examples. Hopefully this writing may bring some benefits for all readers.