Political campaign has been expressed in many forms especially in the form of television advertisement. Through political advertisement people are led to know the democratic messages and to communicate each other as members of society. The political adverstisement however brings it self both as the medium and the message that the people should learn together and the medium of supply and demand that touches the pathos of the people. The politics and the market therefore go hand in hand in the political advertisement. Facing this double role of the political advertisement the article proposes the relation between virtue ethics and political communication from the beginning.