Burhanudin Primary Author mixed material bibliography Bag. Serial Ventura: Jurnal Ekonomi Bisnis dan Akuntansi PPPM STIE PERBANAS SURABAYA ind Indonesia

Index Artikel

Sumber artikel:Jurnal. Halaman: 137-148 This study examined the model that explains credit card mass media and peer group in influencing consumers to do buying Each concept proposed in the study was explained by the research subjects that have the tendency of being open to new experience and receptive to the marketing stimuli. The sampling method in this study was purposive sampling. The sampling method consists of the criteria namely (1) the respondents had bought a brand or product more than one in the last of six months when the questionnaires were distributed to the respondents (2) the age was between 18-60 years old. This study used the survey method by distributing the questionnaires to workers. The number of questionnaires was 340 exemplars and distributed in Jakarta. The number of returned questionnaires was 302 exemplars. However the appropriate questionnaires to be further analyzed were 302 exemplars. The hypotheses testing used the regrission analysis. All hypotheses were supported except mass media. The credit card owner and peer group give positive influence on compulsive buyer attitude however the media does not give influence. From the research results the researcher suggest that the credit card provider sell the credit card to the consumers with ethical conduct and also suggest that the consumers use credit card wisely and carefully 1. CREDIT CARD 2. MASS MEDIA 3. PEER GROUP 4. COMPULSIVE BUYING 330.7 VEN 1,1,2 UPT Perpustakaan UM Koleksi Bahan Pustaka Perpustakaan UM 2 -43748 2012-09-06 00:00:00 2012-09-06 00:00:00 machine generated