Information Perspectives Firmanzah Primary Author mixed material bibliography Bagian Serial Makara, Sosial Humaniora ind Indonesia

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Sumber artikel:Jurnal. Halaman: 87-97 Information is an important resource for new product development (NPD) process in subsidiary. However we still lack for research to analyze NPD process from information perspective in subsidiary context. This research in an exploratory research and it exploited 8 cases of NPD process in consumer goods subsidiaries operating in Indonesian market. Three types of information have been identified and analyzed NPD process global regional and local information. The result of this research reveals that new product will be resulted is determined by the type of information used. This research reveals four new product typology using information types. The semi-structured interview and archive studies generate global regional integrated and local NPD process. Each process has its own characteristics such as type of information used and interaction pattern among subsidiary-regional office-headquarter. 1. SUBSIDIARY 2. INFORMATION 378.07 MAK 1-2 UPT Perpustakaan UM Koleksi Bahan Pustaka Perpustakaan UM 2 -45595 2013-02-13 00:00:00 2013-02-13 00:00:00 machine generated