Bambang wiharto dan Jony Oktavian haryanto Primary Author mixed material bibliography Bagian Serial makara,sosial humaniora ind Indonesia

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Sumber artikel:Jurnal. Halaman: 29-36 children are unique and also potential market because they usually do not spend their own money but they have a huge purchasing power through their parents. they are potential market because from the number of kids in the market and their spending are big and promising .There are three types of kids market first children as the primary markets second children as the infliencer market which emphasizing on the influence of children assert on family purchases.third because the children wil grow up the we can consider children as the future market.Based on the above descrition the authors intent to identify the determinants of children intention to consume such as product characteristic reference group retail environment and promotion and create a questionnaire for the children and develop hypothesis using these study findings.the data obtainetd from the field using survey method was used to test all the hypothesis empirikally. based on the research findings we come to conclusion thet the promotion has a greater and important effect in developing intention of cildren s comsumpition. these initial findings will be used intentionally in another study which is try to find out the relationship between children intention to consume and their commitment to future market as they grown up and second objective of this study is to develop an initial and approrite questionnaire for the cildren wichh we realize is deverent from questionnaire from the adult people. 1.CHILDREN MARKET 2. CHILDREN QUESTIONNAIRE 378.07 MAK 1-2 UPT Perpustakaan UM Koleksi Bahan Pustaka Perpustakaan UM 2 -45600 2013-02-27 00:00:00 2013-02-27 00:00:00 machine generated