Conceptualization and Scale Development Joko Subiharto...[et.al.] Primary Author mixed material bibliography Serial JDM : Jurnal Dinamika Manajemen ind Indonesia

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Sumber artikel:Jurnal. Halaman: 69-90 This study aims to develop a measurement tool for a new concept in aesthetic marketing called Aesthetic Value. The paper provides a framework for understanding individual motivations in consuming art galleries starting with exploring art theory aesthetics and experience as a source of aesthetic value. The research then defines the construct and its dimensions which are used to create a measurement tool and develop a conceptual model. Data collected from survey is used to evaluate the overall aesthetic value model. Finally Exploratory Factor Analysis (EFA) determines the number of components that should be retained in the construct. The study concludes that Aesthetic Value has four dimensions artwork facilities-place knowledge and emotion. This conceptualization provides a robust foundation for understanding customer value in the context of consuming art galleries by considering various relevant elements of Aesthetic Value. The article also discusses the potential use of this concept in the future allowing researchers to accelerate further theoretical development in this area. Keywords Aesthetic Value Arts Marketing Marketing Art Services Scale Development 1. PEMASARAN - NILAI ESTETIKA 2. MARKETING - AESTHETIC VALUES 658.005 JDM UPT Perpustakaan UM Koleksi Bahan Pustaka Perpustakaan UM 2 -93384 2024-12-17 00:00:00 2024-12-17 00:00:00 machine generated