Gaya APA

McCarthy, E. Jerome. (1978). Basic marketing : a managerial approach / E. Jerome McCarthy (Ed. VI). : Homewood, Illinois : Richard D. Irwin.

Gaya Chicago

McCarthy, E. Jerome. Basic marketing : a managerial approach / E. Jerome McCarthy. Ed. VI : Homewood, Illinois : Richard D. Irwin, 1978. Buku.

Gaya MLA

McCarthy, E. Jerome. Basic marketing : a managerial approach / E. Jerome McCarthy. Ed. VI : Homewood, Illinois : Richard D. Irwin, 1978. Buku.

Gaya Turabian

McCarthy, E. Jerome. Basic marketing : a managerial approach / E. Jerome McCarthy. Ed. VI : Homewood, Illinois : Richard D. Irwin, 1978. Buku.