Gaya APA

McCarthy, E. Jerome. (1984). Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault (Ed. VIII). : Homewood : Irwin.

Gaya Chicago

McCarthy, E. Jerome. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. Ed. VIII : Homewood : Irwin, 1984. Buku.

Gaya MLA

McCarthy, E. Jerome. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. Ed. VIII : Homewood : Irwin, 1984. Buku.

Gaya Turabian

McCarthy, E. Jerome. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. Ed. VIII : Homewood : Irwin, 1984. Buku.