Chapter 1 Element of Diffusion Chapter 2 A History of Diffusion Research Chapter 3 Contributions and Criticisms of Diffusion Research Chapter 4 The Generation of Innovations Chapter 5 The Innovation-Decision Process Chapter 6 Attributes of Innovations and Their Rate of Adoption Chapter 7 Innovativeness and Adopter Categories Chapter 8 Opinion Leaddership and Diffusion Networks Chapter 9 The Change Agent Chapter 10 Innovation in Organizations Chapter 11 Consequences of Innovations