Gaya APA

Kotler, Philip. (2008). Principles of marketing / Philip Kotler, Gary Armstrong (12th ed.). : Boston: Pearson.

Gaya Chicago

Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed. : Boston: Pearson, 2008. Buku.

Gaya MLA

Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed. : Boston: Pearson, 2008. Buku.

Gaya Turabian

Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed. : Boston: Pearson, 2008. Buku.