Daftar Isi:1. Theorizing and practicing public relations crisis management 2. Outrage management or consensus communication what is the best way of doing risk communication 3. Confronting the reputation risks New Zealand s biggest food safety scare 4. Crisis communication when sorry is the hardest word in elite sport 5. Corporate responses to a racially framed incident in Malaysia the KFC i-City fight 6. Managing issues through cross-sector collaboration Unilever and Greenpeace 7. Media targets when a spark in social media develops into a mainstream media firestorm 8. Harnessing the power of slacktivism the boom and bust cycle of issues management and crisis 9. Social media adoption and risk aversion Australian not-for-profits 10. Communicating during disasters insights from the 2013 Bundaberg flood 11. Government roles in emergency communication response 12. Post-crisis rebuilding a company a reputation a community