Daftar Isi:Part 1 Introducing the Contemporary Business Environment 1. Understanding the U.S. Business System 2. Conducting Business in the United States 3. Understanding the Global Context of Business 4. Conducting Business Ethically and Responsibly Part 2 Understanding the Business of Managing 5. Managing the Business Enterprise 6. Organizing the Business Enterprise 7. Understanding Entrepreneurship and the Small Business Part 3 Understanding People in Organizations 8. Motivating Satisfying and Leading Employees 9. Managing Human Resources and Labor Relations Part 4 Understanding Principles of Marketing 10. Understanding Marketing Processes and Consumer Behavior 11. Developing and Distributing Products 12. Promoting and Distributing Products Part 5 Managing Operations and Information 13. Managing Production and Improving Quality 14. Understanding Accounting and Information Sstems Part 6 Understanding Financial Issues 15. Understanding Money and Banking 16. Understanding Securities and Investments