Daftar Isi:1. Introduction 2. Marketing manufactured consumer goods 3. Marketing industrial goods 4. Marketing agricultural products 5. The consumer market 6. Consumer behavior and motivation 7. The consumer buyer 8. The basic retailing structure 9. The location and size of retail store 10. Retail institutions 11. The ownership and control of retail establishments 12. The basic wholesaling structure 13. The regular wholesaler 14. Manufacturer-middleman relations and direct marketing 15. Specialized types of wholesale middleman 16. Cooperative marketing of agricultural products 17. Selling 18. Buying 19. Physical distribution 20. Market finance 21. Marketing risk 22. Market information 23. Standardization 24. Competition and prices 25. Price policies 26. Price policies and governmental influences 27. Government regulation of monopoly and competition 28. Governmental restrictions on competition consumer protection and aids to marketing efficiency 29. The cost of marketing 30. Marketing efficiency