Daftar Isi:1. Individual Institutional and International Three Aspects of Intercultural Communication 2. Toward a Critical Epistemology for Learning Languages and Cultures in Twenty-First Century Asia 3. Intercultural Communication in English Courses in Asia What Should We Teach About 4. Confucian Values as Challenges for Communication in Intercultural Workplace Contexts Evidence from the Motivational Concerns in Vietnamese Politeness Behaviour 5. The Impact of English as a Global Lingua Franca on Intercultural Communication 6. How Does Intercultural Communication Differ from Intracultural Communication 7. Reading the City The Linguistic and Semiotic Landscape of Macao s San Ma Lo ( 26032 39340 36335 ) 8. Intercultural Communication About Pain 9. Functions of Humor in Intercultural Communication and Educational Environments 10. Emotional Branding on Social Media A Cross-Cultural Discourse Analysis of Global Brands on Twitter and Weibo 11. China s Fluctuating English Education Policy Discourses and Continuing Ambivalences in Identity Construction